JetClosing

Brand Identity, Web Design, Print Design

Defined JetClosing's visual identity and personality, by translating their commitment to technology-driven transparency into compelling print and web assets that resonate with their target audience.

Tasked with establishing the visual identity and defining the brand personality for JetClosing, a mobile-first title and escrow company revolutionizing the closing experience through technology, our mission was to set the groundwork for their brand identity. Collaborating with a creative director, we embarked on crafting a cohesive and compelling brand presence across print and web platforms.

Our focus was on creating a user-friendly and transparent brand identity that resonates with JetClosing's tech-savvy audience. By combining innovative design elements with a clear understanding of the company's values and mission, we aimed to convey trustworthiness, efficiency, and accessibility.

Together, we developed print and web assets including posters, landing pages, and templates, ensuring consistency and effectiveness in communicating JetClosing's value proposition. Through a collaborative process of ideation, iteration, and refinement, we successfully brought JetClosing's brand vision to life.

Access the full brand guidelines here.

Timeline: 10 weeks

Programs: Photoshop and Illustrator

Challenge: To expand and develop their current brand identity to include cohesive visual elements, brand voice and templates across all channels

Team: Allyson Paisley, Kelly Kalvig and Gina Mills