DNA Diversity Scholarship

Print & Digital Design

Created promotional materials to attract and support underrepresented students pursuing careers in advertising.

For the 2019 DNA Diversity Scholarship at the University of Washington, I took on the role of sole designer, tasked with creating promotional materials to support the initiative's mission of narrowing the diversity gap in the advertising industry. With a focus on inclusivity and opportunity, the project aimed to attract and support underrepresented students pursuing careers in advertising.

I developed two posters, a brochure, and the application materials, aligning each design element with DNA's commitment to diversity and inclusion. Throughout the project, my goal was to create visually engaging and informative assets that not only captured the essence of the DNA Diversity Scholarship but also resonated with the target audience of University of Washington students.

Timeline: 2 weeks

Programs: Photoshop and InDesign

Challenge: To create cohesive collateral designs for the DNA diversity scholarship

Team: Lindell Serrin