Deep Dive
Creative Ideation, Brand Identity, Print Design, Illustration
Developed a comprehensive rebranding strategy encompassing assets creation, revised brand guidelines, mood boards, and creative concepts.
In my branding class, I undertook the rebranding of Deep Dive, a speakeasy-style cocktail bar nestled at the base of the Amazon Spheres in Seattle. My objective was to infuse a modern twist into the Art Deco-inspired aesthetic, bridging the gap between the old and new while expanding the brand's appeal to a wider audience.
Working independently, I developed a comprehensive rebranding strategy encompassing assets creation, revised brand guidelines, mood boards, and creative concepts. Leveraging insights from the brand character identified by a collaborative team effort, I steered the creative direction towards a cohesive and compelling new identity for Deep Dive.
In summary, my role involved solo execution of a rebranding project for Deep Dive, blending Art Deco elements with modern influences to create a visually captivating and accessible brand identity tailored to the bar's unique ambiance and clientele.
Timeline: 11 weeks
Programs: Photoshop, Illustrator and Sketch
Challenge: To create a cohesive branding concept for a local business
Brand Guidelines
Brand Character & Mood Board
During the first two weeks of the project, I worked alongside a team to define the brand character of Deep Dive. After visiting the cocktail bar, I was able to gain further knowledge on Deep Dive’s products as well as the ambience of the bar. During my visit, I found that the bar provided its guests with a sensory experience that transported them to the past.
Print Material
Restroom Signage & Entrance Floor Etching
