Refined an asset management company’s brand identity by developing a suite of assets aimed at enhancing investor confidence and engagement.
Build Asset Management
Brand Identity, Illustration, Web Design, Print Design
In partnership with another designer, I helped refine Build's brand identity, aiming for a modern and approachable feel. Our focus was on updating brand guidelines and creating assets like posters, email templates, and revised brand guidelines. We aimed to convey trust and accessibility while maintaining a contemporary edge. Our collaboration resulted in cohesive assets that support Build's mission of safeguarding investments and retirement plans, empowering investors with confidence and clarity. Click here to access the full brand guidelines.
Timeline: 3 months
Programs: Photoshop, Figma and Illustrator
Challenge: To develop their pre-existing guidelines and create visual assets for print and digital.
Team: Tatjana Mullally, Sho Ito, Allyson Paisley