DNA

Digital Design & Art Direction

A website refresh for an independent creative agency based in Seattle, Washington.

DNA embarked on a website refresh initiative to showcase their latest work and reflect their updated brand identity, while also emphasizing their core values and commitments. As part of this endeavor, my responsibilities encompassed several key aspects aimed at enhancing the visual appeal and functionality of the website.

I played a pivotal role in creating logo marks for the various resources DNA utilizes and for individual departments within the company, ensuring consistency and coherence with the new brand identity. Additionally, I developed graphics tailored to the website's design aesthetic, incorporating elements that effectively communicated DNA's ethos and offerings.

A crucial component of the project involved establishing a streamlined photography style to elevate the visual impact of the website. I meticulously organized a shot list for an in-house photo shoot, ensuring that the images captured align with DNA's brand image and resonate with their target audience.

Through collaboration with the team, I contributed to shaping the website into a comprehensive showcase of DNA's capabilities, values, and commitments. By leveraging my design expertise and attention to detail, I played a key role in bringing DNA's refreshed brand identity to life in the digital sphere, ultimately enhancing their online presence and reinforcing their position as industry leaders.

Timeline: 4 months

Programs: Figma, Photoshop, and Illustrator

Challenge: To create a cohesive website that brings to life DNA’s values, work and brand identity

Team: Allyson Paisley, Evan Haynes, Erin Keeley and Rob Scherzer