The Verge

Brand Identity, Illustration, Creative Ideation, Print Design

Crafted a visually captivating brand identity that conveys The Verge's pivotal role in shaping the evolution of downtown Auburn.

As the sole designer behind The Verge's brand identity, I created logos and guidelines to embody modern luxury and urban vibrancy. Drawing inspiration from its pioneering spirit, I curated a sophisticated color palette and ensured consistency across all touchpoints. The logo mark blends contemporary design with local heritage, distinguishing The Verge as a trailblazer. I also conceptualized branding collateral to anticipate its cultural impact beyond the apartment complex.

My role encompassed creating a visually compelling brand identity and articulating The Verge's transformative potential as the vanguard of downtown Auburn's evolution.

Timeline: 1 month

Programs: Photoshop and InDesign

Challenge: To develop a visual identity for “The Verge.” The logo/visual ID will be used for apartment signage, branding materials, website, etc.

Team: Allyson Paisley